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Logo & Brand Manual

Here I created a brand guide book showing the correct and incorrect ways of using a businesses identity, which I designed for an imaginary airline. Flying strictly between Iceland and the US, the logos inspiration derived from Iceland's nickname of 'the land of fire and ice'. In addition to it's main export of fish, several rounds of sketches merged these two components together to create an aquatic like flame. I used a blue gradient to juxtapose the flame shape and nudge the viewer to look beyond the obvious. A hand lettered word mark adds to the individuality as I made the double 'S' parallel the shape and motion of the logo. 

© 2018 by Laura Hurst. 

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